Phase 12- Post-Launch

Overview

• Track: Basic (MVP) / Enhanced (Showcase)
• Effort: Initial setup, then ongoing maintenance as needed
• Dependencies: Phase 0-11 completed
• Deliverables: Monitoring dashboards, feedback systems, maintenance plan, growth strategy

Entry Criteria

• Site live in production
• Documentation complete
• Monitoring active
• Team trained on procedures

Implementation Steps

Step	Task	MVP	Showcase	Notes
12.01	Verify monitoring	✅	✅	All systems green → Dashboard setup
12.02	Submit to search engines	✅	✅	Google, Bing → SEO campaign
12.03	Set up Google Business	✅	✅	If applicable
12.04	Create social profiles	✅	✅	Claim handles → Social strategy
12.05	Initial SEO submission	✅	✅	Search console → Keyword tracking
12.06	Basic feedback form	✅	✅	Contact method → User feedback system
12.07	Weekly check schedule	✅	✅	Maintenance routine → Automated monitoring
12.08	Backup verification	✅	✅	Test restore → Automated backup validation
12.09	A/B testing setup	❌	✅	Optimization framework
12.10	Content calendar	❌	✅	Publishing schedule
12.11	Performance baseline	❌	✅	Ongoing monitoring
12.12	Security scanning	❌	✅	Automated checks
12.13	Competitor analysis	❌	✅	Benchmarking
12.14	Growth experiments	❌	✅	Conversion optimization
12.15	Team training	❌	✅	Knowledge transfer
12.16	Quarterly review plan	❌	✅	Continuous improvement

Weekly Review Template

# Weekly Site Review - Week of [DATE]

## Performance Metrics
- [ ] Lighthouse scores all 95+
- [ ] Core Web Vitals passing
- [ ] No JavaScript errors in production
- [ ] Page load times under target

## SEO & Traffic
- [ ] Search console checked for errors
- [ ] Traffic trends analyzed
- [ ] Top content identified
- [ ] Keywords tracked

## Security & Maintenance
- [ ] Security headers verified
- [ ] No vulnerabilities in dependencies
- [ ] Backups tested
- [ ] SSL certificate valid

## Content & Engagement
- [ ] New content published on schedule
- [ ] User feedback reviewed
- [ ] Social media engagement tracked
- [ ] Conversion rates monitored

## Action Items
1. [ ] [High priority task]
2. [ ] [Medium priority task]
3. [ ] [Low priority task]

## Notes for Next Week
[Any important observations or upcoming tasks]

Exit Criteria

Criteria	MVP	Showcase	Description
Monitoring verified working	✅	✅	All systems operational
Search engines indexed site	✅	✅	Google, Bing crawling
Basic analytics active	✅	✅	Tracking installed and working
Feedback mechanism in place	✅	✅	Contact form → User feedback system
Weekly maintenance scheduled	✅	✅	Routine procedures → Automated monitoring
Backup system tested	✅	✅	Restore verified → Automated validation
Performance dashboards live	❌	✅	Real-time monitoring
A/B testing framework active	❌	✅	Optimization experiments
Content calendar created	❌	✅	Publishing schedule
SEO tracking automated	❌	✅	Keyword monitoring
Security scanning scheduled	❌	✅	Automated security checks
Team trained on procedures	❌	✅	Knowledge transfer complete
Growth experiments planned	❌	✅	Conversion optimization strategy

Common Post-Launch Issues

1. Traffic Drop

Symptoms: Sudden decrease in visitors Diagnosis:

• Check Google Search Console for penalties
• Verify robots.txt and sitemap
• Check for technical SEO issues
• Review recent changes

Solutions:

• Fix any crawling issues
• Submit reconsideration request if penalized
• Improve content quality
• Build quality backlinks

2. Performance Degradation

Symptoms: Slower load times, lower scores Diagnosis:

• Run Lighthouse audit
• Check server response times
• Analyze third-party scripts
• Review recent deployments

Solutions:

• Optimize new images
• Remove unnecessary scripts
• Enable caching
• Upgrade hosting if needed

3. Low Engagement

Symptoms: High bounce rate, low time on site Diagnosis:

• Analyze user flow
• Check mobile experience
• Review content relevance
• Test site speed

Solutions:

• Improve content quality
• Enhance internal linking
• Optimize for user intent
• A/B test improvements

Growth Strategies

Content Strategy

## Content Calendar Template

### Sample Cadence: Cycle 1
- **Monday**: Technical tutorial post
- **Wednesday**: Project case study
- **Friday**: Industry news roundup

### Sample Cadence: Cycle 2
- **Monday**: Tool comparison article
- **Wednesday**: Video tutorial
- **Friday**: Guest post

### Content Ideas Backlog
1. [ ] "10 Performance Tips for Astro Sites"
2. [ ] "Building Accessible Components"
3. [ ] "Case Study: 100% Lighthouse Score"
4. [ ] "Migrating from [Framework] to Astro"

SEO Strategy

1. Technical SEO: Monthly audits
2. Content SEO: Target long-tail keywords
3. Link Building: Guest posts, partnerships
4. Local SEO: Google Business optimization

AI Assistant Notes

Key Files to Reference

• Monitoring scripts
• Dashboard configurations
• Maintenance workflows
• Analytics setup

Common Prompts for This Phase

• “Set up performance monitoring dashboard”
• “Create user feedback system”
• “Implement A/B testing framework”
• “Design content calendar template”

Context Requirements

• Business goals
• Target metrics
• Team structure
• Growth targets